About PlanA.

PLANA CONCEPT is a Mumbai based video production house with its core member bringing more than 15+ years of experience. PAC creativity and production are our core, we provide 360 solutions to our clients; be it creating fresh content for digital and Television medium or line producing for big giants. We are always extendable to our clients for their ever-challenging needs. PlanA Concept (PAC), believes in creating new content all the time; our array of work ranges from designing projects for a client, line producing for them or creating content for the BIG daddy of broadcasting.

We have a team of writers, directors, producers, and editors who draw on their diverse experiences from the film, creative, advertising, social media, and Television. Together we create projects that connect with audiences both intellectually and emotionally.

PAC’s APPROACH

Since inception PAC has worked for two of the most respected Organization, Disney India & Star India. PAC is a 7-year-old company that takes pride in the fact that we are tortoise of the Production world. We do not run to finish first, we enjoy the process and we believe that the work done with utmost focus, is the ultimate prize and hence we aim for perfection.

WHY PAC?

In 2015 summer we created unique Digital content for Disney India, for their Dance Reality Show “NAACH”. This project was carried out for the first time ever for a reality show. The idea was to create a digital world for the show characters by connecting their real life to reel life. The digital content derived, a whopping 40 million views as a result. Before the start of the festival season, PAC came up with an interesting idea, for Star Pravaah. The show's objective was to target the youth of Maharashtra and to connect with them in a more authentic grounded way. PAC created the concept “Mandal Bhari Ahe”. A unique ground connect show, which traveled to key zones of Maharashtra. It touched the heart and spirit of Maharashtra’s Youth and brought out some really unique talent to the show. The show also brought out the true meaning, of what competitiveness means for today’s Maharashtrian youth. The 42 episodes show culminated into a grand event, where the team from across all 7 zones participated and winner of the first season was declared by the end of 42nd episode. The show was also appreciated for its scale & size.

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